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Getting into the unmanned retail business. Get to know these

Time:2018-08-28 / Popularity:

Google is considering opening its first retail store in Chicago, according to foreign media reports. The store is located in the Fulton market area of Chicago and is only two blocks away from Google's Chicago headquarters.
However, judging from the current development trend of the retail industry, the traditional retail industry is facing a difficult transition. Will the retail store that Google will open consider moving toward intelligence and directly transitioning to unmanned retail? Or is it still traditional retail?
Of course, the traditional retail transformation is not so easy, and these technologies need to be thoroughly understood if they are to enter the unmanned retail industry.
RFID technology
RFID is one of the key technologies for security and Internet of Things. At present, related products and system solutions are increasingly abundant, market applications are gradually deepening, and application fields are constantly expanding. Especially under the unmanned retail outlet, RFID is welcomed by the market.
Compared with traditional bar codes, RFID identifiers can simultaneously identify and read multiple RFID tags; In addition, as in the case of coverage, RFID can penetrate non-metallic or non-transparent materials such as paper, wood and plastics, and can communicate through penetration; And RFID does not have the advantage of size and shape restrictions in reading. This is why many unmanned retail stores currently use RFID technology.
However, it should be noted that RFID has not yet achieved large-scale popularity because of its own and the industry's unresolved problems.
Although the cost of RFID tags, readers and software has been declining, many companies are still overwhelmed. On the other hand, it is difficult for the international RFID technical standards to be unified, and it also makes product development and application positioning more confusing, becoming a major bottleneck for promotion. Some people said that "unmanned retail stores" is not yet the next outbreak of RFID technology. Therefore, RFID technology in unmanned retail to get mature application, there is still a long way to go.
Payment is an important part of the transaction, whether it is traditional retail or no retail. The current wave of mobile payments has made this new payment method gradually popular, appearing in major daily scenes, and no one is an exception.
For example, in the process of "Amoy Coffee" payment, it mainly relies on settlement intent identification and trading systems, in which settlement intent identification mainly relies on biometrics. Before leaving the store, the user will pass the settlement gate, and the unmanned system will use the video monitoring intelligent analysis system and biometric technology to make the entrance and exit control system sense the user's departure needs. With the aid of image intelligent analysis technology, customers automatically identify and settle the goods they buy.
At present, in addition to Amoy Coffee, Amazon Go, Take Go and other convenience stores, as well as Orchard and Run Fat's introduction of no-retail store fruit boxes in Shanghai, have adopted RFID technology, face recognition and other technologies. From this point of view, these two technologies are indispensable to enter the unmanned retail industry.
Other technologies
Of course, to achieve a high level of unmanned retail technology, it is not enough to rely on only two technologies. Just like the monitoring intelligence analysis system designed by the payment link, as well as the entrance and exit control system, it also involves many cutting-edge technologies.
For example, the target tracking and analysis system is to achieve the integration of the new retail online and offline integration through big data and the Internet of Things to form a closed-loop. At present, it is mainly used for in-store data analysis to facilitate store operators 'real understanding of in-store digitization, such as consumer's basic movement trajectory and purchase mood; The store's shelves are in real time inventory status, access, PV, UV is what, pick up, direction and so on.
Looking at the development of unmanned retail, it mainly includes three major sections. "First, identify users; Secondly, the identification of commodities; Third, it is the most difficult point, and the truly subversive part of the future, is to make the smart connection between the user and the product. "To achieve the landing of these three major plates, the core technology breakthrough will become an important step.